The British Hellenic Chamber of Commerce (BHCC) organized a Closed Roundtable Breakfast Discussion under title: “Hospitality/Tourism 2023: A Roadmap to Innovation & Sustainable Growth”, on Thursday, 16 February 2023 at the British Ambassador’s Residence in Athens attended by the BHCC Presidents, Members of the Board of Directors, officers of the British Embassy, representatives of relevant institutional bodies and high-ranking executives from Greece and the UK, in the Hospitality and Tourism industry who exchanged views on how to further enhance the already strong ties between the UK and Greece in the Hospitality and Tourism sector and shared their valuable expertise and insights. The objective of this discussion was also to brainstorm on the developments in the hospitality/tourism sector in Greece, identify opportunities for innovation and sustainable business growth, highlighting the benefits of a value driven approach.
This event was honored by Sofia Zacharaki, Deputy Minister of Tourism who had a detailed, interesting and productive discussion with the rest of the participants.